Brand identity: It is how an organization wants to identify. It represents how an organization wants to be perceived in the market. An organization communicates its identity to the consumer through its branding. A brand is unique in its identity. After brand identity includes elements - positioning, personality, and presentation. All very clean, simple and unembellished.
Reflection - Definition: a motif is repeated exactly in one direction. This is the simplest form of symmetry. A motif is repeated in a straight line without overlap. When applied to a square of paper, the squares are simply repeated side by side and the crease pattern repeated.